Red Bull Wings for lIFE

Working in co-creation with Red Bull’s project team, we created an online, multiplayer escape room that can be deployed during applicants’ assessment procedure.

• By working with a specialized Fresh Game Studio team and customizing a game we had already created, we were able to move from the first brainstorming session to final delivery within just eight weeks. 
• During these eight weeks, we tested the game among the target audience several times. Intermediate testing helps us to assess whether the concept aligns with the target audience. We also tested whether the game was primed to achieve Red Bull’s intended goals. By testing games as they are being developed, we can easily modify them where needed, ensuring that they meet their intended goals.  
• We developed five challenges applicants needed to solve to prevent a large-scale malfunction at a Red Bull event.
• Observers were watching the players as they were playing, assessing them on their communication skills, capacity to influence others, and team spirit. Challenges were set up in such a way that behavior related to these three competencies was easy to recognize.