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Lexence LexStart

Our challenge

Lexence asked us: “how can we use an innovative way to distinguish ourselves from other law firms in order to attract the best talents?”

The approach

Working in co-creation with a Lexence project team, we developed an online, multiplayer escape room that can be deployed during recruitment events. There was decided to distinguisch Lexence from other firms by using a online multiplayer escape room and use that during the recruitment events.

  • Potential candidates were given 45 minutes to experience what it would be like to work at Lexence Participants were challenged to work on a realistic case study On top of this, the office’s look and feel (as well as images of the office itself) were reflected in the puzzles.
  • Timelines for this project were tight. The whole project – from conception to execution – had to be delivered within eight weeks. With the help of our Fresh Game Studio’s professionals, we were able to achieve this by building on games we had already created.
  • To ensure the game’s success, we involved substantive experts in its creation and tested the game multiple times among its intended target audience.

The result

A challenging game that perfectly captured the Lexence atmosphere and which gave students a glimpse of what it would be like to work for this firm. Receiving an impressive NPS score of 9.5, both Lexence and the players were incredibly satisfied with the result!

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