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Nationale Nederlanden Your choice matters

Our challenge

Nationale-Nederlanden asked us, “How can we kickstart a trajectory to change the behavior of all our employees so that we can achieve our new strategic goals in a changing reality?”

The approach

Together with Nationale-Nederlanden’s employees, we developed a narrative video game to stimulate, enthuse, and connect at distance.

  • The online multiplayer roleplaying game (game time: approx. 60 minutes; 90 minutes total) presents players with three (edge) cases. The story centers on the relationship between Nationale-Nederlanden, the customer, and the market’s changing context.
  • In the game, players interact with the game at an individual and group level by answering questions as the story unfolds. A video call is set up to communicate as a team. Players are presented with dilemmas and are challenged to reflect on their in-game behavior.
  • At the end of the game, players receive an overview of how their team performed. This overview is subsequently used as the next step of the Change is Now trajectory during their first team meeting.

The result

Over a period of two weeks, all Nationale-Nederlanden’s roughly 1,200 employees (from helpdesk employees to the organization’s CEO) played the game. Employees were randomly placed in teams of four people. Succeeding in its mission of giving players insight into the bank’s new direction and what their role in this would be, the game was received enthusiastically.