Kramp Strategy Experience

Together with Kramp, we opted for an interactive podcast In this podcast, listeners could take the reins and decide what they wanted to hear themselves. At set times, they were asked to make a choice. The podcast was available in no fewer than nine languages.

• The podcast had listeners meet a time-travelling Kramp colleague from the future. This colleague offered listeners help to make important choices to improve Kramp’s service.
• Fresh Forces developed the interactive podcast’s platform. To work in 9 different languages Fresh Forces coordinated the podcast’s IT and was responsible for ensuring its availability in nine different languages.

Afterwards, there was space for Kramp’s colleagues to discuss the organization’s new purpose. A digital wheel was created for this By spinning it, questions popped up to get the conversation going