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The Syntax ERROR

Our challenge

Our client asked us, “Can you help us convey the analytics’ team’s new strategy in an interactive, exciting, and interesting manner?”

The approach

  • We used our storytelling platform to create an exciting and interactive story that playfully conveys the new strategy of the analytics team. We opted for an audio-only “strategy walk” that allows people to “play” the content during a walk.
  • Together with our client, we wrote a story in which players need to find a spy who has infiltrated the company by interviewing various colleagues. They get to decide themselves which questions they want to ask and which people they want to talk to.
  • The strategy walk was employed during a two-day live event. People were able to play the game at their own pace, as they strolled through the event space.
  • Employees responded enthusiastically to the game. They felt challenged and indicated that the game taught them a lot about the new strategy.

The result

This audio strategy walk was used during our client’s Strategy Day. More than 200 participants people went on the walk and the client gave us as a score of 4.5 out of 5 points.