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Philips DA: Dare to onboard

Our challenge

Philips Domestic Appliances (DA) asked us to give a boost to the onboarding experience of new hires. No longer a part of former mother company Philips, Philips DA needed an onboarding experience to introduce new employees to its core activities, products, and customer portfolio.

Our approach

  • We started the project with an in-depth research phase into the target audience, effects and learning goals, content, and pre-existing ideas.
  • We then created an online hidden-object game, played over a period of several weeks, in which players travel to different DA locations and visit the homes of their customers.
  • Finding the right objects unlocks information and real-world challenges.
  • The outcomes of these challenges are uploaded in the game (user-generated content), ensuring the game and its challenges becomes a powerful learning experience.
  • The game is completed by combining the right DA products with customers’ needs.

The result

Philips DA has incorporated the game we created into new employees’ onboarding journey and uses it to bring every new hire up to speed with the company’s activities, products, and customers.