Essent Strategie Safari

We developed an interactive podcast in co-creation with Essent. In this podcast, listeners were able to take control and decide what they would like to hear. At specific moment they could decide which way they want their story to go The concept’s adventurous safari-themed design was the cherry on top.

• From recording to editing, Fresh Forces was responsible for the entire technical side of the interactive podcast. ● Communication and activation prior to the podcast consisted of videos, posters, and personal invitations.
• The podcast’s content and platform were developed in collaboration with Essent.
• More than 15 speakers were given the floor (among them, Essent’s CEO and PSV’s managing director). Video’s, posters and personal invitations where used to activate the campaign, all this in a safari-theme
• Together we created a platform, in-house, to listen to the podcasts. Together with the development of the platform, the total production was taken care of, from recording to editing
• Afterwards, Essent’s employees were given space to discuss the strategy together. A digital wheel was created for this By spinning it, questions popped up to get the conversation going