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DURA VERMEER DIVISION COOPeRATION

Our challenge

Dura Vermeer has an interesting organizational origin story. It formed following the merger of Dura (a construction company) and Vermeer (a roadworks company). To this day, the two divisions still operate (financially) independently from each other. Anticipating future projects that will combine construction and roadworks, Dura Vermeer asked us to bring its two divisions closer together by increasing connection between their people and raising awareness of what each division has to offer.

Our approach

  • We started the project with an in-depth research phase into the target audience, effects and learning goals, content, and pre-existing ideas.
  • We subsequently developed a multi-stakeholder game in which the two divisions must combine forces to build an entire city together.
  • The game was played with around 70 C-level executives from both divisions.

The result

The game has increased interpersonal connection between the company’s C-level managers, stimulating more effective cooperation at an earlier stage of the process. A specific focus is on winning tenders in the new NOVEX development areas in the Netherlands.