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ASML: Campus experience app

Our challenge

In 2024, ASML will relocate all its activities to the De Run 6500 central campus. This tremendous logistical challenge requires excellent communication. ASML challenged us to find a way to immerse its employees in the future of this large-scale project.

Our approach

While the desire to give employees an immersive experience was clear, the content and form were still completely open. Working in co-creation with ASML and based on extensive research, we came up with the concept of an augmented-reality experience.

We turned existing Revit/BIM models into real-time 3D using Unity, and then incorporated this into a mobile app that could be downloaded from ASML’s internal app store.

  • The app contains several unique features:
    An augmented-reality (AR) model of the campus that can be placed on a flat surface in someone’s room.
  • Accessible information icons that can be used to learn more about the different locations on campus.
  • 360-degree images of the inside of new and existing buildings.
  • Multimedia (videos, interviews, etc.) that introduces users to the new features on campus.
  • An easter-egg minigame that challenges the users to look for hidden gems across campus

The result

The result is a unique internal-communication tool that uses innovative technology and a novel context to deliver a strong message. At present, almost 1,000 ASML employees have experienced the future campus through the app we developed, and this number will only grow as we bring out new releases and develop new content.