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North Brabant Province Algorithm Experience

Our challenge

The province of North Brabant asked us to develop a fun way to raise awareness of algorithms among its citizens. The aim was to show how the province deploys algorithms at various events.

Our approach

  • Together, we first determined which effects and learning goals needed to feature.
  • Working in co-creation with the province, we came up with telling examples that represent what is happening around algorithms in the province. Working together allowed us to quickly shift gears, ensuring an efficient process and better result.
  • We created an audio tour that guides people through a large black box (4 x 4 x 3 meters) made from Pipe & Drape. Stepping into this box meant stepping into a different world. The audio tour is told from the perspective of the algorithm and takes people past three examples of algorithms in the province, supported by information boards.
  • In the box, participants play a minigame in which they need to find potential drug labs. When a hundred buildings pass by in the third round, they quickly realize that the algorithm always wins.

The result

The Algorithm Experience featured at Brabant Ontmoet and the Data Week NL, garnering positive responses from participants. It was an accessible way to learn more about algorithms. Moreover, people responded positively to how the black box transported them to an entirely different world.