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AEGON: tHE FUTURE OF AEGON escape room

Our challenge

Aegon wanted a fun and engaging way to introduce students to a career at Aegon. Using an online escape room, students are introduced to Aegon’s culture and its four departments.

Our approach

  • We formulated tangible learning goals related to Aegon’s culture, all of which feature at multiple points in the game.
  • We created an immersive storyline that asks players the question: “If I could determine the future of Aegon in twenty years, what would I change today?”
  • We created four puzzles, each representing one of Aegon’s four departments. All puzzles were developed in co-creation with employees from these departments to make sure that their content mirrored reality.
  • Players were immersed in the content through a professional introduction video. All puzzles started with a video call with an Aegon colleague, who introduced the challenge and its importance in relation to Aegon’s culture.

The result

Seventy-five percent of the players who played our game expressed a desire to work at Aegon. All players said they preferred the escape room to other types of introductory activities, such as slideshows or case work.