Aegon wanted a fun and engaging way to introduce students to a career at Aegon. Using an online escape room, students are introduced to Aegon’s culture and its four departments.
Our approach
We formulated tangible learning goals related to Aegon’s culture, all of which feature at multiple points in the game.
We created an immersive storyline that asks players the question: “If I could determine the future of Aegon in twenty years, what would I change today?”
We created four puzzles, each representing one of Aegon’s four departments. All puzzles were developed in co-creation with employees from these departments to make sure that their content mirrored reality.
Players were immersed in the content through a professional introduction video. All puzzles started with a video call with an Aegon colleague, who introduced the challenge and its importance in relation to Aegon’s culture.
The result
Seventy-five percent of the players who played our game expressed a desire to work at Aegon. All players said they preferred the escape room to other types of introductory activities, such as slideshows or case work.