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Zuivel NL Sustainable deployment

The challenge

Zuivel NL asked us: “Can you help us to raise awareness of sustainable deployability among our employees in the dairy sector?”

The approach

  • Our Fresh Game Studio developed a short game in which players are challenged to achieve their “retirement goal” in good health and with enough reserves to retire well.
  • Players were asked to select their own ambition level and retirement goal. The higher the goal or the more challenging their work is, the more crucial paying attention to vitality, skillsets, and flexibility becomes.
  • The game helped to charge the concepts of vitality, skillsets, and flexibility. Each of these concepts plays an important role in the allocation of the sustainable deployability budget in the dairy sector’s new collective labor agreement.

The result

A new CLA was introduced in the dairy sector in 2018, giving employees access to their own sustainable deployability budget. The game we created was used to raise employee awareness around the key concepts of vitality, flexibility, and versatility related to this topic.

You can find a video impression below: