Samenwerkende Bedrijven Eemsdelta (SBE) asked for our help to attract new talent in the industry cluster of the Eemsdelta to realize its ambitions in the energy transition. SBE requested a digital serious game that would positively portray the industry and raise awareness of the ambitions and potential of the Eemsdelta region.
De aanpak
We formulated tangible learning goals and effects based on interviews with and research into the target audience.
We then created an immersive storyline that corresponds with the region and target audience. In this storyline, players must connect the different regions in the Eemsdelta and foster collaboration before 2050 to make the region sustainable and circular.
We developed and created five different puzzles, with each puzzle representing a different region of the Eemsdelta. All puzzles were made in co-creation with people from these regions, thus ensuring a realistic experience.
Players were immersed in the content via video, audio, and photography, and the use of recognizable imagery and issues.
Het resultaat
The puzzles introduced players to the Eemsdelta’s potential, while generating new insights on how the industry cluster can add to sustainability and circularity.