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Plus: Virtual-reality tour and distribution-center game

Our challenge

PLUS turned to us with the question, “How can we inspire and inform our employees about our new central distribution center?”

Our aproach

  • PLUS is building a large new central distribution center (CDC) that will contribute to the efficient and sustainable supplying of its supermarkets. We developed a virtual-reality tour through the CDC, followed by a deepening digital multiplayer game.
  • During the virtual-reality tour, all employees are guided through the CDC, which takes them to all kinds of places they wouldn’t usually go.
  • In addition to the tour, we set up an activation campaign to stimulate PLUS employees to play the game. Once in the VR space, employees walked through a museum set up to guide them through the entire building process.
  • In the multiplayer game, employees playfully find out how the way of working and activities in the new CDC will change. By playing the game, they gain insight into how this will impact their own role.

The result

The VR tour and the game are being deployed in the reboarding of more than 800 employees who will work at or in close contact with the new distribution center.