Welcome to Fresh Game Studio!
1741 +
confetti to clean up!
Friesland Campina - Unleash your nature
Our challenge
FrieslandCampina asked us: “Can you build a personality test to boost our employer branding and introduce our company?”
Our challenge
- We used our own platform for narrative games to tell an engaging story.
- Working together with FrieslandCampina, we included as much FrieslandCampina energy and relevant information as we could in a fun and engaging experience.
- Grouping possible outcomes together, our test was able to generate meaningful results about twelve “natures” using only eight questions.
- People immediately recognized themselves in these natures, underlining the success of our approach.
The result
With over 10,000 respondents, the Nature Fit Test we created for FrieslandCampina has become one of our most-played games. The test snowballed on LinkedIn, leading to huge player numbers. It was even played by a lot of people from outside the organization.